karenPEASEMARINO

CHALLENGE: The marketing objective was to design a fun and colorful brochure showing the breadth and depth of a new line of children/teen furniture, softgoods and accents.

SOLUTION: Collaborating with the creative director, and merchants from all divisions, we created an "experience" of shopping for this new collection. Using bright youthful color schemes, creative typography, and playfully shot photography, we made sure each spread had a definite vibe and target audience. The top and second rows are design explorations for the cover and inside spreads. The bottom row is the finished printed cover and spread.