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Letters and Ink
CHALLENGE: To design monthly and specialty magazines on tight deadlines.
SOLUTION: By following fashion and furniture trends, I art directed numerous publications. The process started with attending input meetings, interpreting the needs of multiple merchants, and solving the problems of how to graphically visualize using the brand elements, how best tell the stories of either quality, color or craftsmanship. Our Pet Month brochure was a humorous take on high performance fabrics.
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